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Combating Ageism through 'You're Never Too Old' Campaign

April 03, 2018  · 1 min read

In comparison to racism and sexism, the ways in which the stigma, prejudice and discrimination of ageism impact older people is generally less understood. Ageist attitudes are reinforced by terms like “bed blockers,” blaming older people for overcrowding in hospitals, and “silver tsunami,” which connects the negative connotations of a disaster with rapidly ageing populations.


With the objective of combating ageism, Hamilton, Ontario’s Council on Aging has decided to launch a campaign that highlights the issues associated with ageism, while encouraging older people to share their stories. Eighteen older people living in Hamilton were involved in the creation of a “You’re Never Too Old” campaign book of portraits and inspirational messages, breaking the stigma of ageism and showcasing the beneficial contributions of older people throughout the city.


This anti-ageism campaign is just one way that Hamilton is becoming even more age-friendly. The city has made great strides for older people, receiving a 2018 Ontario Age-Friendly Community Award for its age-friendly contributions, as well as celebrating McMaster University joining the global network on age-friendly universities.


If you are interested in learning more, Combating Ageism is one of four key themes of the IFA 14th Global Conference on Ageing. Until then, you can learn more about the negative effects of ageism from IFA experts:


Source:


Featured Experts:
Other Experts:
  • a

    Prof. Paolo Bonanni

    Preventative Medicine
    Infectious Diseases
    Epidemiology
    Vaccination Strategies
  • a

    Dr. Endre Ludwig

    Adult Vaccination
    Clinical Pharmacology
    Antimicrobials
    Pneumococcal Vaccines
  • a

    Ms. Rute Horta

    Diabetes
    Pharmacy Services
    Pharmaceuticals
    Immunization
  • a

    Prof. Trisha Dunning

    Diabetes
    Palliative Care
    End of Life Care
    Caregivers
    Health Education
  • a

    Liat Ayalon, Ph.D.

    Combating Ageism
    Formal and Informal Care for Older Adults
    Mental Health
    Health Policy Research
    Mental Health Service Use and Clinical Outcomes in Older Adults
    Ageism Discrimination
View More

Combating Ageism through 'You're Never Too Old' Campaign

April 03, 2018  · 1 min read

In comparison to racism and sexism, the ways in which the stigma, prejudice and discrimination of ageism impact older people is generally less understood. Ageist attitudes are reinforced by terms like “bed blockers,” blaming older people for overcrowding in hospitals, and “silver tsunami,” which connects the negative connotations of a disaster with rapidly ageing populations.


With the objective of combating ageism, Hamilton, Ontario’s Council on Aging has decided to launch a campaign that highlights the issues associated with ageism, while encouraging older people to share their stories. Eighteen older people living in Hamilton were involved in the creation of a “You’re Never Too Old” campaign book of portraits and inspirational messages, breaking the stigma of ageism and showcasing the beneficial contributions of older people throughout the city.


This anti-ageism campaign is just one way that Hamilton is becoming even more age-friendly. The city has made great strides for older people, receiving a 2018 Ontario Age-Friendly Community Award for its age-friendly contributions, as well as celebrating McMaster University joining the global network on age-friendly universities.


If you are interested in learning more, Combating Ageism is one of four key themes of the IFA 14th Global Conference on Ageing. Until then, you can learn more about the negative effects of ageism from IFA experts:


Source:


Featured Experts:
Other Experts:
  • a

    Prof. Sue Gordon

    Clinical Sciences
    Public Health and Health Services
    Human Movement and Sports Science
    Health and Support Services
    Clinical Health
    Public Health
  • a

    Dr. Jesús Felipe González Roldán

    Education for Health
    Public Policies
    Health Promotion
    Zoonoses
    Noncommunicable Diseases
    Communicable Diseases
    Addictions
    Public Health
    Administration in Health
    Epidemiological Situations
  • a

    Prof. Linda Clare

    Dementia
    Prevention
    Age-Related Disabilities
    Improving Rehabilitation and Care
    Re-enablement
    Cognitive Rehabilitation
  • a

    Mr. Glenn Miller

    Urban Planning
    Education and Training
    Active Ageing
    Built Environment
    Public Policy
  • a

    Dra. María Eugenia Jiménez Corona

    Organization Analysis
    Fund Raising
    Immunology
    Vaccination Strategies
    Vaccinations
    Epidemiology
    Campaigns
    Organization & Management
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