Bruna Swerts – August 29, 2022 What are you afraid of? This particular question was brought up quite recently by my acquaintances. I heard from a friend that he is afraid of having his heart broken. Another one, despite having trouble admitting it, was afraid of...
Bruna Swerts – August 22, 2022 Older is not necessarily better – or is it? From certain alcoholic beverages to a pair of Levi’s jeans, it is undeniable that the passage of time can produce spectacular outcomes. What if we found the secret to ageing like fine wine?...
Bruna Swerts – August 15, 2022 How seriously do you take the words of an older person? In a world driven by consumerism and purchase power ( or is it frequency?), younger persons are taken as the primary audience for almost anything, from product launches to political...
Bruna Swerts – August 8, 2022 People often ask me about my job at IFA – some of them with thinly veiled (or not so subtle) suspicion. “So… do you actually work with old people? Do you actually like it?”. Even at my interview prior to starting, I got asked why I had...
Bruna Swerts – August 1, 2022 The harvest season is upon us. From Wales’ Eisteddfod to Canada’s markets and small festivals all around (I drove through at least 3 from Niagara Falls to Toronto, and that is Ontario alone), people begin to celebrate the fruits – be it...
