Changing the Conversation on Adult Influenza Vaccination

Influenza, one of the most common infectious diseases, kills up to 650 000 people every year.  Of these deaths, some 90% occur in people aged 65 years and older.[i]  While the influenza vaccine is a recommended action, rates of vaccination remains sub-optimal among older adults and those with weaker immune systems.  This study showed unequivocally that insufficient attention is paid to implementing effective public health communication on adult influenza vaccination.