Targeted Communications: Worth the Shot

This report reflects the views of experts from across disciplines and sectors and the need for targeted communication strategies when mobilizing knowledge on adult vaccination. In an increasingly digital world, communications based on listening and understanding the target population is critical to ensuring the rights of older people are met. Organizations and authorities representing groups at-risk to influenza are encouraged to take the time to hear from the voices of older people, develop evidence-based approaches, bring the experts in communication to the table, test messages and modes of dissemination, and above all, measure impact. Knowledge gained from this white paper and other expert meetings will continue to help shape future communication strategies in partnership with organizations and government to increase adult vaccination rates around the world

Read the full report here.