Berenice Anaya is Director, Communications at IFA, where she leads global communications to support the organization’s work on healthy ageing. Her role focuses on translating complex policy, research, and advocacy into clear, accessible messaging that connects with diverse audiences and supports IFA’s global initiatives. She also develops communications strategies to maximize the visibility and reach of key projects and initiatives.
She is a communications professional with a background in marketing and digital media, bringing a practical and thoughtful approach to her work. She focuses on clear, effective communication that supports broader organizational goals, with an emphasis on collaboration, consistency, and impact. She is particularly interested in how communications can help bridge gaps between policy, people, and action.
Berenice joined IFA in 2020 and has contributed to communications across advocacy, partnerships, and global initiatives. Her work includes developing messaging, leading digital and external communications, drafting strategies to increase project visibility, and supporting international events and engagements.
Before moving to Canada, she lived in Scotland and Mexico, working as a Marketing and Communications Specialist with international clients. Through this work, she developed a strong foundation in strategic communications, client engagement, and navigating multicultural environments.
Berenice holds a BA in Communications and Digital Media from the Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico and an MSc in Business and Management (with honours) from the University of Strathclyde in the UK. She completed a Certificate in Business Communication at Toronto Metropolitan University. Her expertise includes internal and external communications, digital media, content development and advertising.