Siobhan Casey

REGIONAL VICE PRESIDENT, EUROPE

Siobhan Casey is the Director of Marketing & Business Development at Age NI and is a Senior Atlantic Fellow for Equity in Brain Health at the Global Brain Health Institute.

Driving change in the ageing agenda to improve the well-being of older people is central to her work. Recent service innovation successes include:

• Developing and securing funding for: new programmes for people living with dementia, mild cognitive impairment and older people who are isolated as a result of COVID-19
• Leading a three-nation programme to support Age at Work
• Creating high profile campaigns and partnerships to combat loneliness and promote healthy ageing

In Nov 2019, she was appointed to the UKRI Healthy Ageing Advisory Committee.

A recognised business leader, consultant and trainer, prior to joining Age NI, she provided consultancy and training in business development and marketing to over 400 businesses / organisations across Northern Ireland.  She also held a range of pan-European marketing and sales management positions with Fruit of the Loom Europe before being promoted to Corporate Communications Director.  Previous to this, Siobhan was a Director of Derry Boston Ventures, based at the World Trade Center Boston where she was responsible for establishing joint ventures and inward investment opportunities for 35 small / medium size businesses with companies in Boston.

Academically, Siobhan has obtained a range of post-graduate qualifications in Business (University of Wolverhampton): European Marketing (University of Leuven, Belgium); Entrepreneurship (Boston College); Sustainable Investment (Ulster University) and Equity for Brain Health (Trinity College Dublin & University College San Francisco).