Bruna Swerts – August 22, 2022 Older is not necessarily better – or is it? From certain alcoholic beverages to a pair of Levi’s jeans, it is undeniable that the passage of time can produce spectacular outcomes. What if we found the secret to ageing like fine wine?...
Bruna Swerts – August 15, 2022 How seriously do you take the words of an older person? In a world driven by consumerism and purchase power ( or is it frequency?), younger persons are taken as the primary audience for almost anything, from product launches to political...
Bruna Swerts – August 8, 2022 People often ask me about my job at IFA – some of them with thinly veiled (or not so subtle) suspicion. “So… do you actually work with old people? Do you actually like it?”. Even at my interview prior to starting, I got asked why I had...
Bruna Swerts – August 1, 2022 The harvest season is upon us. From Wales’ Eisteddfod to Canada’s markets and small festivals all around (I drove through at least 3 from Niagara Falls to Toronto, and that is Ontario alone), people begin to celebrate the fruits – be it...
Bruna Swerts – July 25, 2022 Are we capable of identifying the weakest link in a chain, a group, or society? As the world has barely gathered enough strength to re-emerge after a two-year lockdown, we see Ukrainians either hide in desperation or find itself buried...
Bruna Swerts – July 18, 2022 How meaningful is our engagement with older people? During the past week, IFA together with the NGO Committee on Ageing, Geneva, ILC Global Alliance, and HelpAge International proudly hosted the Colloquium Towards Mobilizing Action and...
