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Out With The New, In With The Old

Bruna Swerts – August 22, 2022 Older is not necessarily better – or is it? From certain alcoholic beverages to a pair of Levi’s jeans, it is undeniable that the passage of time can produce spectacular outcomes. What if we found the secret to ageing like fine wine?...

Where You Lead, I Will Follow

Bruna Swerts – August 15, 2022 How seriously do you take the words of an older person? In a world driven by consumerism and purchase power ( or is it frequency?), younger persons are taken as the primary audience for almost anything, from product launches to political...

When Being Old Is Too Cool For School

Bruna Swerts – August 8, 2022 People often ask me about my job at IFA – some of them with thinly veiled (or not so subtle) suspicion. “So… do you actually work with old people? Do you actually like it?”. Even at my interview prior to starting, I got asked why I had...

What We Reap Is What We Sow

Bruna Swerts – August 1, 2022 The harvest season is upon us. From Wales’ Eisteddfod to Canada’s markets and small festivals all around (I drove through at least 3 from Niagara Falls to Toronto, and that is Ontario alone), people begin to celebrate the fruits – be it...

The Weakest Link

Bruna Swerts – July 25, 2022 Are we capable of identifying the weakest link in a chain, a group, or society? As the world has barely gathered enough strength to re-emerge after a two-year lockdown, we see Ukrainians either hide in desperation or find itself buried...